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Benefits of SEO in the Hospitality Sector

  Search Engine Optimization (SEO) is one of the major aspects, which helps in improving a website in a way that it can rank in the search result. It is an essential part of marketing strategy and there are several benefits to it. Effective SEO is important for the visibility of any hotel online. It provides better results in search engine result pages (SERPs). Additionally, SEO is a prominent factor because it is less expensive than other marketing methods. There are a plethora of reasons due to which SEO is important in the hospitality sector which includes   • More number of visitors on the website: If SEO is effective, then helps in improving the number of visitors on the website and eventually leads to a better or higher ranking. The higher the rank in search engine result pages (SERPs), the more the chances of reaching the website to the targeted audience.   • More profitability: When traffic increases and the website reach to the targeted audience, it is reasonable to
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Growth Hacking SEO And Digital Marketing

  Growth hacking is a technique wherein an SEO professional or SEO agency uses “traditional” digital marketing strategies and use them in a unique way to entice and attract an audience for a brand. Constantly new ideas are tested to chalk out what works best for your business, always with a growth mindset.   Growth Hacking and digital marketing goals of business function simultaneously for the growth of the business. With the use of Growth hacking and SEO agency puts to use all digital marketing strategies in a different way, specifically designed to build or expand your customer base.   In order to try and implement growth hacking to boost the digital marketing strategy of a business, you do not master it but need best digital marketing agency on board who have all the strategies on tips The best way to start is with having a professional SEO agency on board and ask yourself a few questions such as Where is my audience online? What does my audience value?   The answer to t
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What is Google Discovery Ads and Why should we use them

  New developments in machine learning and algorithms have made advertisements more personalised than ever. Gone are the days of newspaper and radio advertisements. Google has enabled businesses and brands with the technology to target audiences that are specifically looking for their product. Our experts at 88gravity, a leading Google Ads agency, shed their insight on this enticing new feature.   How has Google changed the Search Platform? The feature, Discover, was introduced by Google to provide a new way of searching. Instead of the simple search bar that requires a specific input, they introduced & Discover, which had three fundamental shifts in search behaviour.   Firstly, users wouldn’t have to rely on the input of queries to see results. Based on previous searches, the Discover feed would automatically suggest similar things based on its machine learning algorithms. Thus, Google successfully shifted from answers to the whole journey. A second major feature was the
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5 essential tips for optimizing your Google Ads Campaigns

  Navigating Google Ads campaigns can be a daunting task without proper guidance. Spending hours on the platform every single day to grow your business isn’t an option. Make no mistake, it is a highly efficient PPC platform that can drive the most efficient conversion in search network advertising. With the help of the right Google Ads agency, your Google Ads campaign can be optimized to bring in highest revenue and sales. Our team of experts have compiled an indispensable list of Google Ads strategies and tricks that you can implement for the best return on investment. In the paid search space, the content of text ads can make or break the success of the advertisement. Here are 5 essential tips for optimizing your Google Ads campaigns to the next level. 1. Automated Bidding The Google platform offers a brilliant automation feature that can make the management of an advertising campaign quite simple. With automated bidding, you don’t need to figure out the right bids manually. Ma
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SEO Services VS PPC Services – What Would you choose

 About 9, 14, 00, 000 results showed up when I searched for a black leather jacket on google. In the age of the internet, sharing your selling space online with others can be overwhelming. It is a race to be the first in line in a world where consumers have hundreds of options to choose from. That's where online marketing comes in and makes a difference. The idea is simple, more visits to your website increase the chance of converting potential leads to sales. If you are trying to increase the traffic on your site, you may have come across these terms, SEO and PPC. This article will help you understand the basic differences between the two, for you to determine which approach fits your business best. SEO stands for 'search engine optimization', in simple words, increasing your website's visibility in order to get more visits from potential customers through natural or organic searches. This could be done in a lot of ways, for example: improving keyword, cluster and
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7 Social Media Strategies For Your Business

  The importance of social media has grown by leaps and bounds in the last ten years for all sectors. This year has opened an entirely new world for digital marketing practice. The year did not pan as expected, but there is always some good to whatever happens the physical stores had to put a lock, but thanks to social media platforms businesses and entrepreneurs worked on innovative solutions to stay connected with their audience, keep their product alive amidst all kinds of restrictions.   Social media emerged as a strong player for marketers and buyers amidst the pandemic and proved how with a correct Social media strategies and right tricks, you could keep your business alive and rocking no matter the lockdown. Small or big, new or old, every business found that social media had something to offer to them and expand their business. If you have been pondering over shifting your business focus to social media, then you better check out the latest SMM trends for 2020 to give your
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7 Digital Marketing Strategies to Boost Brand Awareness

The world of digital marketing is growing at an astonishing pace. To put your brand on the radar of millions of online users, you need to create a customer-centric digital marketing strategy to improve your conversion rate and build a strong online presence. A brand with a poor digital marketing strategy often fails to provide exceptional customer service, resulting in its downfall.   Building a brand is a herculean task, but we at 88gravity are committed to delivering a personalized approach with customised digital marketing services to successfully spread a word about your brand across the whole broad spectrum of channels. From building a brand identity to generating ROI based leads and running effective social media campaigns, we are a leading digital marketing agency with a stellar reputation for creating trusted brands that stand out from the rest.   Brand awareness is mainly about generating organic results by targeting potential customers that are more likely to convert
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